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Those wondering about the benefits of email marketing in today’s ever-changing online and marketing environment will find the answers below.

It works

Businesses engage in email marketing because it works. And works well. Here are the numbers…

• According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $48.34 for every dollar spent on it in 2007. The figure for 2008 is $45.06, and the prediction for 2009 is $43.52. As such, it outperforms all the other direct marketing channels examined, such as print catalogs (reference).
• The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO (reference).
• Shop.org’s State of Retailing Online 2009 survey of retailers found that “E-mail is the most mentioned successful tactic overall” (reference).

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A local business with style looked to Harper Marketing & Co. to increase the salon’s profit with Design and Marketing. And, that’s just what has happened. Weekly E-mail Marketing and Brand Strengthening Design contributes to the salon’s daily success.

View Zing’s Website

Wellness of Boulder launched in the spring of 2008. Desiring to make an impact in the city of Boulder, Colorado, they partnered Harper Marketing & Co. to create a complete online presence. First-class Search Engine Marketing along with Audience-Driven Design has led to this company’s success.

View Wellness of Boulder’s Website

Local Website Design – Boulder Colorado

Zing Salon – Compelling graphics designed to connect with their audience. Attract new business and increase sales with existing customers. Their new website is doing just that!
View Zing’s site & others in our portfolio.